How To Strategically Power Ahead In Unprecedented Times
Confidently Create & Implement Your Go Forward Strategy
Online Strategy Bootcamp
Specifically For Distributors
Think Deeper And Harder… Together
Collaborate And Align… Together
Execute With Accountability… Together
No one taught you how to lead through a pandemic.
And yet, here you are. You are expected to deliver clarity, make order out of chaos, and – in the midst of all of this – deliver both short-term results and long-term profitability.
How can you strategically, offensively, and with confidence lead your team to seize new profit opportunities?
The solution is aligning your leadership team around a strategic direction that goes far beyond today’s crisis driven day-to-day.
Uncertainty is costing you. It’s time to strategically power ahead with the clarity and energy that moves your entire organization into winning action.
Dirk Beveridge Walks You Step-By-Step Through A Three Phase Success Path To Come Out Of The Pandemic Stronger Than You Went In
Unlike the countless webinars that you have been invited to over the last several weeks, the How To Power Ahead system goes deep.
This instruction leads you by the hand, lesson by lesson to explain and then demonstrate every single aspect of creating your winning strategic direction. It’s comprehensive, detailed and effective – everything needed to inspire the deepest thinking and the best work of your career … just as you are being called to do.
Ohhh, and you’ll have to do the work! The lessons will push you. The thinking tools will challenge you. And your teammates and peers will hold you accountable to do the work. That’s the beauty of bootcamp and our proven Success Path.
Waiting to “return to normal” is not a viable option. This is why the How To Power Ahead Bootcamp is designed for implementation more than anything.
No more of the day-to-day problems keeping you from the important work of creating your future. After each lesson, you’ll immediately use the associated thinking tool to craft your strategy.
Imagine in just 21 days creating – with commitment from the entire leadership team – your company’s strategy to secure today while building for tomorrow.
In 3 weeks Dirk will lead you through a proven and action-oriented process to turn massive challenges into meaningful change.
Create your best go forward strategy in just 21 days!
For Teams Of Driven Leaders Who Want To Breakthrough & Succeed…
Together.
This bootcamp obliterates any and all silos that exist in your company. We’ve designed the 21 days for you to collaborate and think deeper with other leaders on your team who have responsibility for strategy.
The truth is… strategy is a team sport.
And the only way to make it work is together. As one.
Example Group A
- President/CEO
- CFO
- VP Operations
- VP Sales
- VP Marketing
- VP Human Resources
Example Group c
- Branch Manager
- Sales Manager
- Warehouse Manager
- Customer Service Manager
- Finance Manager
Example Group B
- Regional Manager
- Branch Manager 1
- Branch Manager 2
- Branch Manager 3
- Reg Operations Manager
- Reg Marketing Manager
Example Group D
- Manufacturer Rep
- Distributor President
- Distributor Marketer
- Distributor Sales Manager
- Distributor Controller
Here is what you get:
45 Course Videos Produced
For Bite-Sized Learning
Timely, Relevant Daily
Thoughts From Dirk
An Integrated 21 Day
Success Path
4 Bonus Unleash Innovation
Summit Videos
Interaction With Fellow
Bootcamp Members
A Repeatable Process You’ll
Use For Years To Come
12 Thinking Tools That Can
Be Applied In Multiple Ways
3 Live Friday Office Hours
Meetings With Dirk
Forever Access To The Course Curriculum & Tools
Yes, and…
Yes, we have stocked the How To Power Ahead Bootcamp with all the tools and resources you’ll need to unleash your strategy.
AND … It’s not just about these videos and other resources. This bootcamp has been designed from the ground up – only as the UnleashWD team can – to create massive transformation for you, your team, and your company. Together we will:
10X Your
Thinking
If you have ever been guilty of unintentionally avoiding regular, deep and strategic thinking because the depth of thought necessary proves difficult, this ends NOW and with this bootcamp. The structure guides you through the depth of thinking needed in todays uncertain and fast changing world.
“OK just wow. Talk about great brainpower and team work!” – Alum
10X Your Collaboration
As you progress through the Power Ahead Bootcamp with the others in your company, you’ll naturally openly share, capture the collective thinking, and plan accordingly. You’ll immerse yourselves in a culture where bringing ideas forward is nurtured. These dynamics that evolve … they’re really pretty cool.
“We as a team are so much more open now than we were 2 months ago as a result of this process.” – Alum
10X Your
Alignment
One of the beauties of this experience and the process you’ll be personally guided through is that all individuals and ideas will have a voice. The traditionally dominant voice will still have a voice, but as an equal voice. This is the secret to 10x alignment … allowing the best ideas to win.
“Having our team participate in this forum has been energizing.” – Alum
10X Your
Execution
Yes, the bootcamp encourages and guides you to think long-term and strategically but equally as important provides the urgency not to wait to take action. The thinking, collaboration, and alignment naturally leads to a stunning new level of implementation and execution.
“This has been an opportunity to regroup, reinvent, and reinforce both our current and new strategic initiatives.” – Alum
The Core Curriculum & Dates
Phase 1
Starts Monday, November 2nd
Clearly Identify The New Rules Of How Business Will Be Done
Module One - Distribution As We Know It Is Dead:
We set the foundation for why change is needed in your organization. Even before the pandemic there were aspects of your business ripe for change, transformation, and innovation.
Module Two - Peering Into The Future:
While we can not predict the future, leaders must make sense of the forces and trends that are changing the way we live, work, and play.
Module Three - Axes Of Uncertainty:
We need to turn the trends we have identified into scenarios, discover opportunities we didn’t see before, uncover believable outcomes, and identify existential risk we had not imagined previously.
Energize And Align Your Team Around Profit Opportunities
Module Four - What Will Remain The Same:
We begin to shift our frame of reference from the trends and forces of change to what will remain the same. We’ll consider building a strategy around what will remain stable.
Module Five - Customers At The Center:
It is imperative to put the customer at the center of your strategy. We will examine the needs of your customers not just today, but what their future needs might include as well.
Module Six - Investment Matrix & Saying No:
One of the most clarifying aspects of strategy is making decisions about what you won’t do. We’ll help you strategically determine where to under invest and where to over invest.
Phase 2
Starts Monday, November 9th
Phase 2
Starts Monday, November 9th
Energize And Align Your Team Around Profit Opportunities
Module Four - What Will Remain The Same:
We begin to shift our frame of reference from the trends and forces of change to what will remain the same. We’ll consider building a strategy around what will remain stable.
Module Five - Customers At The Center:
It is imperative to put the customer at the center of your strategy. We will examine the needs of your customers not just today, but what their future needs might include as well.
Module Six - Investment Matrix & Saying No:
One of the most clarifying aspects of strategy is making decisions about what you won’t do. We’ll help you strategically determine where to under invest and where to over invest.
Phase 3
Starts Monday, November 16th
Confidently Power Ahead With A Strategic Sequence Of Moves
Module Seven - Prioritize Profit Opportunities:
Strategy is all about defining your NEXT. You’ll Walk through a process that puts all ideas on the table and guides you and your team to identify and select the ideas, strategies, and innovations to Power Ahead.
Module Eight - Lift and Shift™ Power Ahead Plan:
You will bring a “Day One” approach to your planning. Now it’s time to make your commitment to Power Ahead. To do so you will craft a coherent alternative to the status quo. You’re going to put your ideas in the form of a Lift and Shift™ plan.
Module Nine - Strategic Communication Plan:
In order to power Ahead you’ll need the support of others. You’ll need to mobilize the entire organization. How do you gain their commitment, their belief, in your new vision and align your organization around your next? Transformative leaders use storytelling and strategic communications to do so. You’ll craft both.
Power Ahead Alumni Spotlight
“I think we have a stronger organization today just as a result of the moves we’ve made already. I’m proud of this group for executing and a lot of what we’ve accomplished so far was the result of being pushed by this experience.”
Bruce Giedt, Vice President & Secretary
••••••••••••••••••••
Pioneer had no time to lose: A new fiscal year was dawning and yet nothing about pandemic-era planning had become any more certain. They set aside their traditional strategic development process. With the How To Power Ahead course, they thought deeper, more critically and found stronger alignment around new priorities. Weeks into their new strategy, they are ticking boxes and efficiently accomplishing goals – wasting no time at all.
“We could all sit in a room and have a conversation about strategy, but unless you have something like this that forces you to think outside the box, and develop that well-rounded approach to get it all off the ground, it doesn’t go anywhere.”
Josh Williams, Automation Products & Services Manager
••••••••••••••••••••
When COVID hit, the leadership team at Fromm decided that not only were they going to get through this, but they were going to be better because of it. New ideas flowed, the challenge was to effectively develop and communicate them. The How To Power Ahead success path provided the process for deep thinking, collaboration, and alignment leading to identifying, prioritizing and executing fully-formed initiatives, not just ideas — and the entire organization is buying in.
What’s The Investment?
Over 90% of our boot campers join with 2, 3, 4, or more individuals from their company. Your decision to join Dirk on this 21 day journey is an investment not just in your company’s future, but also in each other.
This is why we have priced the bootcamp as we have, to encourage you, and to do all we can to get you and the others responsible for strategy in your company to create your future together.
Limited time Registration Is now open – Register today!
Individual
- One Individual Registration
- Full 3-Week Course Access
- Frameworks & Video Lessons
- Tribe of Like-Minded Leaders
- Weekly Live Sessions With Dirk
Team of 5 Members
We're better together!- Save $1000 On A Team Of 5
- Register Up To 5 Team Members
- Full 3-Week Course Access
- Frameworks & Video Lessons
- Tribe of Like-Minded Leaders
- Weekly Live Sessions With Dirk
Team of more than 5
- Enroll Up To 10 Total Members
- Full 3-Week Course Access
- Frameworks & Video Lessons
- Tribe of Like-Minded Leaders
- Weekly Live Sessions With Dirk
Dirk Beveridge
Founder, UnleashWD
Meet The Course Creator
Dirk Beveridge is unleashing an innovation movement throughout distribution. The author of INNOVATE! How Successful Distributors Lead Change In Disruptive Times, and the founder of the ground breaking UnleashWD Innovation Summit delivers proven, and often disruptive thinking. After studying and researching hundreds of organizations that suffer marketplace mediocrity, Dirk created a framework for innovation that significantly shifts companies into better performance … not just for today, but more importantly, for tomorrow.
FAQs
Where does the training take place?
Everything is online – no travel is required.
You have lifetime access to the training, so you can go through the materials each day as they are released, or slow things down and work at your own pace.
How is this How To Power Ahead Bootcamp different than other online courses?
In several important ways.
We named How To Power Ahead a Bootcamp and not a course because of the process you’ll go through. This is not a passive, watch the video and your done course. As you progress through the Bootcamp, you’ll actually get out your pen and do the work. Your teammates are counting on you!
This bootcamp is action-oriented, purpose-driven and transformative. We deeply care about you – and your success. You get lifetime access to everything inside.
Here are some things alum have said inside as they were progressing through:
“Is it that simple! I do not know why we make it so complex!”
“I can’t wait for our team to get together and talk about everything we’ve been seeing and thinking!”
“The course is very well set up and definitely meeting the purpose of having us pause, get together as a team, think bigger, and design the next steps.”
“This was a great exercise! I wasn’t sure how this was going to play out for me but once the ideas started flowing, they didn’t stop and the sheet was full in minutes.”
“Our whole team is glad we signed up. Thank you for putting this together.”
How much time do I need to commit?
OK… this is a biggie, isn’t it!
If you plan to work through the program in real time, as we drip out new content each work day for three straight weeks you’ll want to carve out between 1-2 hours per day to watch the videos, complete the frameworks, and engage with the community.
Mondays and Friday’s are lighter days.
Our students usually fall into one of three groups – and all work!
- Real Time – the team agrees to schedule time each day and to progress and complete bootcamp in the 21 days it is scheduled.
- Delayed Time – the team agrees up front (or after the first few days :-)) to space out their expectations, say giving themselves two weeks rather than one for each of the three modules.
- Own Time – the team builds the bootcamp into their annual planning schedule.
All of these scenarios work! We realize every company and leadership team is different with their own unique flow. And as such the bootcamp has been designed to work as you do.
The greatest energy from the community obviously comes when you progress in Real Time, but you’ll still have access to all the collective wisdom through the on-going discussion threads.
What line of trade is Power Ahead Bootcamp Best Suited For?
In short, all!
It doesn’t matter what is on your shelf or the product you distribute.
In fact, one of the things our alum like best about this bootcamp is participating with others from different lines of trade. Electrical distributors are learning from building material distributors, and fluid power distributors are learning from packaging distributors.
You get the point!
Will this work if I’m outside North America?
Definitely. The principles, processes, and tools you’ll learn are universally applicable.
You do need to be fluent in English as the entire bootcamp is provided only in the English language.
Do you offer a guarantee?
Yes. We have always backed our offerings with a 100% satisfaction guarantee. Here is how it works:
Participate in the first week of the Bootcamp from the start of it going live. After the first week if you no longer feel that the course is right for you, send us an email.
Do pay attention to dates. We make the refund deadline extremely clear to everyone who signs up.
This guarantee is for the entire group. If one decides to cancel the entire group will be canceled.
The deadline exists because we want you to get started. We pour enormous personal effort into the bootcamp and we want to devote that effort to students who are committed. If you don’t plan on starting right away, make sure it is the right investment for you and your team as the refund period does have a firm deadline.
Will we have access to Dirk throughout bootcamp?
Dirk loves this stuff! He is actively engaged inside the course every single day. He strives to respond to every comment or question within the course. So yes!
Also, each of the three weeks of bootcamp Dirk hosts Friday office hours. This is a video group call where he will tackle your toughest questions, foster collaboration amongst you and the others, and provide guidance to move you ahead.
What if I have another question not listed here?
Write us at info@unleashwd.com and we’re on it!
The Time Is Now
We know, we know!
You have so many irons in the fire that you are running 100 miles per hour. Your head is down solving the crisis of the day, never able to slow the pace.
But you also know you must drive change to adapt a traditional game-plan into one that will help you win in a new type of game. A game wrapped in uncertainty and with different rules, plays, and players. This is your time to discover surprising clarity to confidently lead and energize your team.
We’d be honored to have you join us!
In The Words Of Our Bootcamp Alumni
MORE THAN A COURSE – ALWAYS FOCUSED ON SUCCESS
You are here to play the game. Plan, align, and have a clear path as to how you can excel.
This has been a springboard to success.
Define strategies that will make your customers relish your ideas and critical thinking as a means to make their operations more productive, efficient, and profitable.
I look forward to this week of taking these ideas and turning these into Profit Opportunities that can help our customers and ultimately us.
As a group we have all come up with some great ideas that will help propel our business forward.
Future success will be measured by our actions today!
We want better for our company, ourselves and our team.
WHAT MAKES THIS BOOTCAMP DIFFERENT?
We now have a platform and strategy to keep our feet to the fire.
Having our team participate in this forum has been energizing.
Bringing the team together to work and come up with a plan. We have been making some changes and I would think they would not have been implemented this quickly without the course.
The course really challenged you. You had to do the work. Many courses you just sit there, take notes and listen but do not have to challenge yourself to how it would work in your business.
I liked the format because it fostered collaboration within the management team and closed the loop with the end of week conference calls.
Team culture to assess what needs to be done. Then strategic qualification and prioritization to set into motion. Collective accountability.
The need to dig deeper to qualify what you’re doing and the drive required to see it through.
The interaction, but still being “at your own pace” was very nice.
It seems the UnleashWD’s focus is to ignite distribution teams (like you did ours) to “stop, pause, and think,” while inspiring a growing desire for continued learning (or unlearning), taking bold action steps, if necessary, through collaborative, strategic, and systematic means, while working with common and associated industries.
WHY THIS BOOTCAMP IS NEEDED RIGHT NOW?
Waiting to “return to normal” is not a viable option.
We were running 100 miles per hour. I tend to get excited and want to “solve” big problems. Sometimes you need to slow the pace and observe the scenery so that you can design the best path to proceed.
Recognition that what made us successful yesterday may not be enough to keep us successful tomorrow.
Even in times of uncertainty, we cannot sit idle.
If we are slow to act, the trends being set by COVID-19 for “tomorrow” will pass us by and we will be late to the game.
We’ve been forced to look at ourselves and change how we serve.
Decades of “we always did it that way” and “it’s always worked” were turned on their head overnight when many were sent home. I know ideas about how business is “supposed” to perform were taken up at our company.
BOOTCAMPERS DISCOVER IT’S TIME TO PIVOT
Discover what you can do differently than you have in the past.
Things have changed moving forward. It’s important to identify which are temporary and which are long-term and permanent.
We need to understand how customers are changing and adapting their businesses.
Companies tend to hang onto the past. The past becomes their normal. They live on past success. We never hear how this is working for these companies, because the future has passed them by and they become irrelevant.
How to adapt a traditional game-plan into one that will help you win in a new type of game – with different rules, plays, and players.
As a leadership team we spend so much time on the here and now and what is coming at us in the short-term. This type of breakdown really drives home the need to spend more time on where we are going a year and five years from now.
Things are going to change – with or without us – I would rather control as many elements of my future as possible.
THE UNLEASHWD TRIBE LEANS INTO MEANINGFUL CHANGE
We need to drive change with a strategic roadmap of continuous change and improvement.
I feel the course reinvigorated me to rely on my management team and our ability to communicate and drive change (transformation).
Control what we can control by developing a strong strategy and aligning the entire organization around it.
I would hate to be sitting here in 12 months and realize that we had not learned anything from this situation – good or bad – because we had not done anything.
Embrace uncertainty. Over the last 15 years we have seen one of the greatest recessions, a prosperous comeback, technology advancements year over year and now a pandemic. We need to learn from today to plan for tomorrow. Don’t get comfortable!
AND … EVEN MORE REASONS TO JOIN THE BOOTCAMP TODAY!
Great format to start discussion and thinking.
Love the way the thoughts are organized. So much great information and points to consider.
Nice broad framework for what we need to look at.
Looking forward to some group discussion this week.
We had a meeting with our leadership team yesterday that was the most positive we have had in weeks.
I didn’t realize until I got into the groove of these sessions, I had lost some of my Mojo.
This is a great first step to understand the new rules and predict the future trends.
OK just wow. Talk about great brainpower and team work!
Great exercise with a lot of information.
Very helpful in our focus.
Great Exercise to share with our team.
WOW! All I think about in one place.
That mindmap made a big impression on us!
Glad to be part of something that encourages us to come out stronger on the other side.
Ready for more!
Conversations around this module will be educational for me.
This was really interesting to actually document.
You provide a nice framework to make this less intimidating.
As I watched this video, I realized how beneficial this would be for all our managers to see.
Amazing insight and a great guide to build a strategic plan. This is an exercise that must be done ASAP.
We had great discussion when collaborating about these ideas.
WOW! This got my attention.
Great exercise for clarity.
We are in the right place and the right moment. This is the kind of challenge that we need to solve. Thank you for the opportunity.
So many ideas!
Simplistic and directly to the point.
I learned some new ways of thinking and the value of “deep thought.”
AND ….
I have appreciated how you have communicated with us. Thanks for your efforts.
Dirk, your guidance all along has been outstanding and educational. THANK YOU!
