Break Out Of The “Sameness” Trap
The Vital Innovative Mindset – Part 2


It’s a fact. Those distributors who win the future will be innovative distributors. And you know that it is more—much more—than simply getting the right product to the right place at the right time. Discover how you can fuel your success by breaking out of your comfort zone or the “sameness” trap in which you are currently operating.

In this webinar, our panel will continue the conversation from our first webinar and explore the four remaining innovative mindsets of Think Big, Experimenter, Doer, and Value Creator. You’ll hear more about the latest industry trends and challenges facing wholesale distributors today and how leading distributors are responding. Then leveraging their collective research, our experts will dive into the proven mindsets of innovative distribution leaders who are seizing opportunities, streamlining processes, delivering differentiated values, and confidently overcoming fears in these disruptive times. 

Do you have a mindset that says the future will be created for you OR do you believe that you will create your own future? Register now to learn how you can develop an innovative mindset and grow as a leader in this age of digital disruption.


​​​​​​​Dirk Beveridge
Founder, UnleashWD

Dirk Beveridge is unleashing an innovation movement throughout distribution. The author of INNOVATE! How Successful Distributors Lead Change In Disruptive Times, and the founder of the ground breaking UnleashWD Innovation Summit delivers original, proven, and often disruptive thinking. After studying and researching hundreds of organizations that suffer marketplace mediocrity, Dirk created a framework for innovation that significantly shifts companies into better performance … not just for today, but more importantly, for tomorrow.

​​​​​​​Kelly Squizzero

Industry & Solution Strategy Director, Infor

Kelly Squizzero has been with Infor for over 30 years, specializing in wholesale distribution. In her role as the Director of Industry & Solution Strategy, Kelly works closely with customers, prospects, and analysts to understand the challenges wholesale distributors face. Kelly is responsible for ensuring Infor’s products and messaging are aligned with wholesale distribution requirements, and she assists customers and prospects in developing digital transformation strategies. ​​​​​​​

Chris Weaver
Software Development Director, Infor

Chris Weaver is responsible for application architecture and DevOps for Infor Distribution. Prior to joining Infor, Chris spent 16 years in the HVAC distribution industry, where he focused on development of ERP, e-commerce, and mobility solutions.

​​​​​​​"Dirk has a genuine passion for helping organizations achieve transformation by creating a culture of innovation and growth. ​​​​​​​He challenges his audiences to think differently and inspires them to overcome fear, take action and reinvent themselves to succeed in an ever-changing world."

Kathy Mazzarella  |  Chairman, President and CEO, Graybar

About Our Sponsor Infor​​

Backed by over 3 decades of industry expertise and continually enhanced with the latest innovations, Infor Distribution solutions can help you optimize your entire operation—from inventory and warehouse management to financials, multi-channel orders, and purchasing.

Infor is a global leader in business cloud software specialized by industry. With 17,300 employees and over 68,000 customers in more than 170 countries, Infor software is designed for progress. To learn more, please visit