About this episode:

In today’s episode, Dirk talks with Randy MacLean, President of WayPoint Analytics.

Randy MacLean brings a unique and optimistic … yet realistic point of view to the way leaders must lead doing this pandemic.  Acknowledging the magnitude of change, Randy suggests that those who work to understand the changes that will endure, how the market will evolve, and how to best serve this evolved market will be the ones gaining traction to come out stronger on the other side.

Among the topics explored by Dirk and Randy:

• Historical perspective of national crisis and its impacts on business
• Why we should be optimistic about the future
• The need to identify optimally efficient relationships right now
• Why now is the time to get closer to your customer
• A focus on the changing customer experience
• How analytics can lead you to better decision making right now

Information on referenced topics:

WayPoint Analytics:  www.waypointanalytics.net/waypoint.asp
UnleashWD:  www.unleashwd.com