About this episode:

In today’s episode Dirk talks with Caroline Wright Berith, Sr. Director, Field Marketing and Lead Generation, with Infor.

Caroline and Dirk explore the premise that through the COVID pandemic customers are learning how to do business differently, and we must use this moment to re-imagine, re-think, and re-invent the customer experience.  The uncertainty and changes your customers are experiencing creates new friction that needs to be worked through in your sales and marketing efforts.  This suggests a need to re-learn how to approach and sell to your customer.

Among the topics explored by Dirk and Caroline:

• How to use today’s uncertainty as an opportunity to rethink your customer experience
• The importance of authenticity in your marketing message
• How to build customer centricity into your marketing
• How customer personas can guide you to create value statements your customers embrace

Information on referenced topics:

Infor: www.infor.com
UnleashWD:  www.unleashwd.com